Beyond Price: 4+1 Reasons that influence purchasing decisions

Price is the easy way to justify loosing a potential customer, yet we understand that if every transaction was about price, none of us would have a €1000 smartphone, instead, we would still have our first €30 mobile phone. So think for yourself as a customer… what drove you to the €1000 smartphone? … More Beyond Price: 4+1 Reasons that influence purchasing decisions

Liars: Customers Vs Sales People

This is a discussion that has been taking place for years and years. Who is the biggest liar? Is it the customer or the sales people? I have recently conducted a brief poll on our Facebook page ( facebook.com/themarketingsalesblog ) asking this very question. Despite the sample being relatively small, the results reflect what the studies and the experts have found as well. The result was pretty close and as… (read more) … More Liars: Customers Vs Sales People