SELLING FEAR: COVID19

We are visual creatures. That means that our mind will immediately try to convert information into images, for our better understanding, and that is done so subconsciously. When we hear of something that happens, we immediately try to visualize it, the way we perceive it, and this is an automated process, one of which we have no control over as it happens in the subconscious part of our brains. (Kahneman D, 2011) … More SELLING FEAR: COVID19

COVID-19: The Way Forward

The past few months, countries and economies have been swept over by the COVID-19 virus. Whole countries on lockdown, curfew times, isolation, it is all there. Everyone looking at the news, business owners stranded waiting for the measures to ease so they can get back to work, so they can see their customers, so they can open the doors. Everybody for their own reasons, looking at the news asking “When are we going to get back to normal?” … More COVID-19: The Way Forward