Beyond Price: 4+1 Reasons that influence purchasing decisions

Price is the easy way to justify loosing a potential customer, yet we understand that if every transaction was about price, none of us would have a €1000 smartphone, instead, we would still have our first €30 mobile phone. So think for yourself as a customer… what drove you to the €1000 smartphone? … More Beyond Price: 4+1 Reasons that influence purchasing decisions