The First 100 FB Likes:

I have just over a week ago launched a new Facebook page, as an extension to this blog, and it has today reached 100 Likes. Is this a reason to celebrate? Or am I making a big deal out of nothing? Below is the “WHY” it is important to address this, and see for yourself what an impact this can have in multiple areas.

One of the main principles that must be held high for both professional and personal success, is that each milestone must be celebrated. Whether that milestone is something spectacular, or something minor, these are the little victories in life that help an individual or company move forward. It might not even be moving forward, but also to keep hanging on.

As said, you can reach any destination, as long as you do it “One step at a time” and it is always that first step which is the most important one. Some people have ideas, dreams, and hopes, but they never dare to take the first step. A dream will remain a dream, until you take that first step. Then a dream becomes a GOAL, and when you have a goal, it is a matter of time before reaching it !

For better or for worse, life is hard and difficult, and anybody who tells you otherwise haven’t lived. It comes with its ups and downs, the many losses and the few wins. This is why it is important for every little victory, every little step to be celebrated. And celebrate it with others. Celebrate their first steps too. People require so little motivation some times to pick themselves up and keep going.

This is my first step, and your support means the world. Step by step, let’s see how far we can get together. My goal is to be able to inform, and educate through my experiences in the fields of Marketing and Sales. It was a dream of mine, now it is my goal. What is yours? What’s your first step? Let’s celebrate your first milestone together!

I hope you found this topic interesting and useful. What do you think? All feedback and comments are welcomed

Online Offices:

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Let’s face it, in today’s world more people will visit your online showroom (website) than will ever walk through your doors! Make sure you are ready to make it a good experience for them, giving them the chance to be informed and able to engage with you as if they were right in front of you. Remember it takes seconds for a consumer to walk in and out of your online office.

Build your website on the following principles:
1. TIDY and CLEAR
2. EASY TO NAVIGATE (USER FRIENDLY)
3. USE THE 3 CLICK RULE
4. USE BAITS FOR GETTING USERS INFORMATION
5. MAKE EFFECTIVE USE OF SEO
6. KEEP IMPROVING AND UPDATING
(contact me if you need me to elaborate further on any of these principles)

All companies nowadays are relying entirely on their website for generating leads, making sales, or as a means of communications between the consumers and themselves. Once the website is up and running make sure everyone in your company is familiar with every page, every button, every option, every click.

Having said all of the above, the last and final thing to take notice will be discussed at a later blog post, and that is to be able to turn Leads into Sales.
This is the final piece of the puzzle to be able to get ahead, and keep going. Build yourself a team that will give you the best possible conversion rate of leads to sales, generating income for your organisation/company (read more on this topic in the upcoming article)…

I hope you have found this topic interesting and useful. What do you think about it? All feedback and comments are welcomed.

Sales People, Bad People!

Being in sales myself, I have had my fair share of being called “con-artist”, “cowboy”, and “bad person”. Needless to address all the adjectives fellow colleagues in other industries have been exposed to, the list is endless. Main accusation and notion around sales people is that they will go at any lengths to achieve that one sale, including lying, and making false promises. But are really sales people, bad people?

Sales professionals are far from it! They understand the concept of value beyond price, and will work with the customer in coming up with solutions that will fit their budget and satisfy their needs. Professionals in the field hold high the idea of win win scenarios. This means that the final deal should allow the customer to walk away as a winner, but at the same time not compromise the interests of the organisation. A customer who feels like a winner, will more likely be a repetitive customer, or will help repetitive sales.

Unfortunately, more often than anticipated, we as sales people find ourselves dealing with bad customers, people who think they are above everyone because the money is temporarily in their hands. In doing so, with arrogance, they will ignore any consultation or discussion on products or services, and in a lot of cases be rude,impolite, loud and demanding. Yet they will be the first to complaint the moment they feel that the product/service didn’t satisfy their needs or wasn’t as expected, and of course it’s the bad sales person’s fault.

Let’s get this clear! No sales person is responsible for the decisions you take, or the purchases you make. Life evolves around voluntary transactions between sellers and buyers, and at some stage, at some point in your life you were the seller of something. Whether it was selling a good/service or even yourself, i.e. through your CV, you have been the sales person at many cases.

Of course, at the end of the day I will be the first to say that sales people are not bad people, and that’s because I’m a sales man. But so are you! Does that make you a bad person?

I hope you have found this topic interesting and useful. What do you think about it? All feedback and comments are welcomed.

First Impressions Matter!

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The first impressions individuals give to others could greatly influence how they are treated and viewed in many contexts of everyday life ” (Wood, 2014)

Anyone that tells you that first impressions don’t matter, simply stay away from them! First impressions play a huge role in everyday encounters. They take just a tenth of a second to formulate, and they almost never change
(Willi & Todorov, 2016). Don’t forget that these are deal makers or deal breakers and they happen almost instantly. Below I will be sharing with you situations that this is most evident, and in brief my 5 steps of how to win at first impressions.

One of the fields that this is evident and true, is the field of sales. Within the first few seconds that a customer interacts with you or enters your business they will feel either familiar with you or distant to you, based on the image you put forward. Upon seeing and greeting, the customer will already have had their first impression of you. If that impression is a good one, then more likely the customer will proceed in doing business with you. However if the first impression is not a good one, then you can expect that the rest of the discussion is more likely to hit roadblocks.

Another area where I have experienced that first impressions can make or break the deal, is at job interviews. Luckily enough for me, I have sat on both sides of the table, as an interviewer and as a candidate, and have helped quite a handful of people perform in their interviews and securing the job they were after. Most emphasis was given not so much on the experience, but on the first impressions. How will you dress, how will you interact, how you will greet, even how to start and conclude their answers.

Still not convinced that first impressions matter? How about dating? It is the first impression of the person you take an interest in at a given moment that will either drive you to walk up and say “Hi”, or simply just let that person pass by. That person could well be the most interesting person in the world, with the perfect character to match yours, however that first impression wasn’t good enough for you to simply walk up to them, or continue the conversation, or make that phone call to them.

Five steps to give you that desirable First Impression:

  1. Be presentable – Look after yourself, dress properly, be clean, and look the part (physical appearance/visual)
  2. Smile – Facial characteristics are always copied by whoever you are talking to (ever spoken to a smiley person? You smile too! )
  3. Handshake – Always shake hands. On introduction and conclusion of a discussion, as a sign of respect and politeness.
  4. Eye contact – Always look in the eyes of whomever it is your having a conversation with.
  5. Speak clearly and use short sentences – Long sentences tend to loose meaning and focus. Also, adjust your tone of voice and don’t hesitate in adding excitement to it (also applicable in phone sales)

As mentioned at the beginning, first you need to accept and realise the importance of first impressions. People who tell you otherwise, are simply background noise. Any successful person in business and life will tell you the same thing, that first you need to become aware of how others will perceive you based on their first impression of you, and then work on how you can get ahead in this game of first impressions.

I hope you have found this topic interesting and useful. What do you think about it? All feedback and comments are welcomed.

Let’s Begin !

Thank you for joining me!

“We owe almost all our knowledge not to those who have agreed but to those who have differed.” ― Charles Caleb Colton

This page and blog have been created with at heart the exchange of information and experiences around the fields of marketing and sales. Any and all feedback is welcomed, as well as questions or further elaboration on the topics/stories that will be addressed.

This will be a journey of my personal experiences and stories, as well as my process of thought as has been formed through my academic studies in the field of Marketing, complemented or contradicted by real life experience with Marketing and Sales.

In doing so I will provide you with some insights and tips on how to come on top in these highly competitive fields. So, let’s begin !

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