We are visual creatures. That means that our mind will immediately try to convert information into images, for our better understanding, and that is done so subconsciously. When we hear of something that happens, we immediately try to visualize it, the way we perceive it, and this is an automated process, one of which we have no control over as it happens in the subconscious part of our brains. (Kahneman D, 2011) … More SELLING FEAR: COVID19