Your first thought would be “What are you talking about? Of course it is measured in sales”! When we are evaluating marketing campaigns, we are directly relating the success of our marketing campaign with the number of sales generated. This is common sense for most companies, and for years have stood by it and defend … More NO! MARKETING SUCCESS IS NOT MEASURED IN NUMBER OF SALES!
These are five phrases that we use daily, whether voluntarily or involuntarily that have a tremendous effect in closing deals. As times change though, these words/phrases now have the opposite effect of what they were intended for, as they trigger the defense mechanisms in customers minds. … More 5 PHRASES TO AVOID IN SALES