Negotiating for anything, is like a tug of war game. The deal is in the middle of the rope, and you are pulling one end, and the other person pulling the other end of the rope. Your goal in a negotiation however, is not to pull it all the way to your side, Pulling it just enough though, so that it’s as close to you as possible, that would be considered a successful negotiation. … More HOW TO NEGOTIATE LIKE A PRO IN 4 SIMPLE STEPS
Your first thought would be “What are you talking about? Of course it is measured in sales”! When we are evaluating marketing campaigns, we are directly relating the success of our marketing campaign with the number of sales generated. This is common sense for most companies, and for years have stood by it and defend … More NO! MARKETING SUCCESS IS NOT MEASURED IN NUMBER OF SALES!