At one of our training programs I was asked “How can I sell my services, when people can just get them for free online?” This is a current problem with today’s changing technologies and access to information. But is it really? Can you sell something that people can get for free elsewhere? This is the story of the “Bottled Water” which took place in the 1970s and its effects are still rippling through today, influencing daily decision making and purchasing behaviours around the globe: … More FREE for SALE: The Bottled Water Story