Category: sales

Public Relations: Finding “The Great Communicator” through US Presidencies

November 18, 2022

Which one of these former US Presidents do you believe has held the title of “The Great Communicator” by the press? Would that be Bill Clinton, George W. Bush, or Barrack Obama? As a matter of fact, none of them. Even though some of them had been very charismatic communicators, they never managed to de-throne … More Public Relations: Finding “The Great Communicator” through US Presidencies

Sales: It’s not about the product, nor the client…

August 24, 2022

Yes. You read it correctly! Selling begun by putting and pushing the product to clients, using all tools (evil and good) to get the sale. It evolved throughout the years, to focus on the client. “Get in bed with your client” was one of the mantras we were taught 8-10 years ago to become great sales people. But now, it’s neither about the product, nor the client. Sales have evolved, and so did a few sales people, who have managed to ascend this level, and become something else. … More Sales: It’s not about the product, nor the client…