COVID-19: The Way Forward

The past few months, countries and economies have been swept over by the COVID-19 virus. Whole countries on lockdown, curfew times, isolation, it is all there. Everyone looking at the news, business owners stranded waiting for the measures to ease so they can get back to work, so they can see their customers, so they can open the doors. Everybody for their own reasons, looking at the news asking “When are we going to get back to normal?” … More COVID-19: The Way Forward

Delivering BAD NEWS

The ability to communicate effectively and in such a way that the other person gets on board with you, is the difference maker between successful people and those who believe that they are just unlucky. Communicating with a customer happens at multiple levels of the marketing and sales process, and includes both delivering good and bad news. … More Delivering BAD NEWS

Become an Expert!

Being perceived as an expert in your field is the biggest step you can take in building likeliness and trust with whomever it is you are having a discussion, whether that would be a stranger or a potential customer. In business, being an expert instantly elevates you in the eyes of potential customers and increases significantly your chances of closing a deal with them. People prefer to do business with experts in their respective fields. … More Become an Expert!

Stop Selling, Start Closing!

“Selling” refers to one’s ability to accurately describe a product’s or service’s features and benefits in such a way in order to persuade (convince) a potential customer on why they should proceed to buy. The reason “selling” no longer works, is because customers are wary of sales people, sales tactics, and once they suspect you are trying to sell them, their automatic response is to flee. Remember that “Everybody loves to buy, but nobody likes to be sold”. … More Stop Selling, Start Closing!

Secret Revealed: More Sales in 1 Step!

Picture this: You are engaging with a prospect, you talk, you listen, answer questions, have a fantastic conversation over their needs and wants, everything looks good, and you are a step away from closing that deal. What happens next? Customer gets up, says “Thank you for your time” and away they go! Does this sound familiar? What went wrong? … More Secret Revealed: More Sales in 1 Step!