Your first thought would be “What are you talking about? Of course it is measured in sales”! When we are evaluating marketing campaigns, we are directly relating the success of our marketing campaign with the number of sales generated. This is common sense for most companies, and for years have stood by it and defend … More NO! MARKETING SUCCESS IS NOT MEASURED IN NUMBER OF SALES!
As a fresher in sales, everybody will tell you to emphasize on getting the potential customer “excited”, “thrilled”, looking at how good their life will be or benefit by using your products or services. This is a technique that without a shadow of a doubt, works great for beginner and intermediate level sales people. … More SELL MORE with Negative Motivation