Beyond Price: 4+1 Reasons that influence purchasing decisions

Price is the easy way to justify loosing a potential customer, yet we understand that if every transaction was about price, none of us would have a €1000 smartphone, instead, we would still have our first €30 mobile phone. So think for yourself as a customer… what drove you to the €1000 smartphone? … More Beyond Price: 4+1 Reasons that influence purchasing decisions

Pricing your Products or Services

One of the biggest challenges in business today, is the actual pricing of products or services. Lots of dedicated time and research goes into it before deciding on how your pricing should work for your products or services.
A common mistake that businesses and individuals do when pricing their products, is that they only think of pricing in one dimension. On the contrary, there are more than 5 different dimensions that should be taken into account when it comes to pricing, all in relation to each other… … More Pricing your Products or Services