“Selling” refers to one’s ability to accurately describe a product’s or service’s features and benefits in such a way in order to persuade (convince) a potential customer on why they should proceed to buy. The reason “selling” no longer works, is because customers are wary of sales people, sales tactics, and once they suspect you are trying to sell them, their automatic response is to flee. Remember that “Everybody loves to buy, but nobody likes to be sold”. … More Stop Selling, Start Closing!
The classic scenario was as follows: Start off with a high opening offer, customer counter offers with a very low one, and then meet somewhere in the middle. In this article, we will examine one of the new methods of handling the sales/negotiation discussion… … More Sales and Negotiations: Hold Your Ground!
Not everybody likes you, and not everybody will like you regardless of how good, efficient or productive you are. Sadly online platforms and especially social media have given new means for the upsetting minority to be loud, and without the proper tackling, negative reviews can be detrimental to your business, or yourself on a personal level… … More Negative Reviews: 4 STEPS
Let’s face it, in today’s world more people will visit your online showroom (website) than will ever walk through your doors! Make sure you are ready to make it a good experience for them, giving them the chance to be informed and able to engage with you as if they were right in front of you.
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This page and blog have been created with at heart the exchange of information and experiences around the fields of marketing and sales. Any and all feedback is welcomed, as well as questions or further elaboration on the topics/stories that will be addressed.
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