FREE for SALE: The Bottled Water Story

At one of our training programs I was asked “How can I sell my services, when people can just get them for free online?” This is a current problem with today’s changing technologies and access to information. But is it really? Can you sell something that people can get for free elsewhere? This is the story of the “Bottled Water” which took place in the 1970s and its effects are still rippling through today, influencing daily decision making and purchasing behaviours around the globe: … More FREE for SALE: The Bottled Water Story

CHILDREN: THE IMPORTANCE OF HOMEWORK

From a young age, we learn that we need to do our homework. Whether that is the night before, or two days before, the important thing is not to show up in class without having done your homework. It is vital for young kids to learn early the importance of homework, as it is one of the most fundamental principles that later on manifests in their real life as adults. … More CHILDREN: THE IMPORTANCE OF HOMEWORK

COULD YES MEAN NO?

In our everyday interactions, discussions, conversations, we are all after getting that YES! That positive answer that means we are in accordance, on the same wavelength, that we see the situation through the same lens, and that there is a mutual understanding on how to proceed forward. But, is this really the case? Is there scenarios or instances where the YES doesn’t necessarily mean either of the above? Is there a possibility that the YES is not something positive? … More COULD YES MEAN NO?

COVID-19: The Way Forward

The past few months, countries and economies have been swept over by the COVID-19 virus. Whole countries on lockdown, curfew times, isolation, it is all there. Everyone looking at the news, business owners stranded waiting for the measures to ease so they can get back to work, so they can see their customers, so they can open the doors. Everybody for their own reasons, looking at the news asking “When are we going to get back to normal?” … More COVID-19: The Way Forward

Delivering BAD NEWS

The ability to communicate effectively and in such a way that the other person gets on board with you, is the difference maker between successful people and those who believe that they are just unlucky. Communicating with a customer happens at multiple levels of the marketing and sales process, and includes both delivering good and bad news. … More Delivering BAD NEWS