Creating content is by no means an easy task. It has been said “Content is King” in the digital era, but what is it that separates good content from the rest? The answer, is that good content delivers on its objectives! If you are creating content just for the sake of creating content, then you have got it all wrong. Content needs to be meaningful, useful, and above all… serve a purpose. … More Digital Marketing: Content is no longer King!
Looping is a skill that every sales person or marketer should have. It gives the opportunity to breathe new life into a point in time where you think all is done and dusted, whether that’s a sale or marketing activity. Use Loops to revisit your arguments, add value, re-emphasize the important aspects of your pitch, or to feed more leads into your funnel. … More Looping: Sales and Marketing